case studies
our eminent roster…
Case Studies
Case Studies
We are proud of the roster of celebrated global brands who trust us to provide compelling AI software solutions to their marketing function. Below, we share case studies to demonstrate the real-world impacts Prodia delivers. (Some clients ask us not to disclose their names to protect their business intelligence.)
Please reach out if you want to know how you can replicate the same success and dramatically transform your business!
JetBlue
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JetBlue
Our CELProTM customer experience and loyalty software took input from billions of data points to determine the factors that matter most for JetBlue’s customer experience.
After implementation, JetBlue increased purchase rate by 15%, increased customer perception (NPS) by over 20%, and increased customer loyalty overall by 2.5%. CELProTM delivered $10M ROI in just three airports, and a $1B lift across the organization in three years.
Global social media company
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Global Social Media Platform with Hundreds of Millions of Users:
This company combined CasterTM customer segmentation and MagniqueTM reputation management to develop a messaging plan to neutralize the reasons people were hesitant to embrace their product concept.
Results: Negative press was almost completely eliminated before launch, and the app received over 500k downloads in the first three months.
Top 3 Global Bank
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Top Three Global Bank
Our CaptureTMcustomer recovery software captured abandoned carts and incomplete transactions, and discovered hidden sources of frustration for customers.
Results: Breakeven in two weeks! Our software changed the system to identify 94% of customer issues in real time. After paying for itself in the first week, the project was considered so financially successful that we were asked not to sell our software to their specified competitors for a time!
A national personal grooming company
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Haircuts
Combining our PoiseTMoptimal pricing software module and MeteorTM social media trend monitoring and forecasting, Haircuts identified the drivers that determine how much people are willing to pay.
Results: Dramatic improvement in profits through product-feature rationalization and pricing optimization.
international church w/10 mil members
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Coming Soon!
Regional Fastfood restaurant chain
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A Regional Restaurant Chain
Our PortOptTM product portfolio optimization software analyzed over 75 product attributes to discover what truly drove customer satisfaction and repurchase decision-making.
Results: This product portfolio optimization increased total company sales by over 4.4% with no corresponding cost increase.
DirecTV
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Direct TV:
Our ManeuversTM competitive intelligence software analyzed billions of churn conversations to identify specific interactions leading DirectTV customers to leave for competition. It discovered two thirds of the churn was because the customer had lost TV signal during football games during a weather event.
Results: Changing their marketing accordingly and developing a retention campaign resulted in a 50% total churn reduction!
Global electronics manufacturer
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Coming Soon!
Top global shoe brand
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Global Top Shoe Brand
Combining our PinnacleTM new product development and ProdiumoTM customer-product match software used social media and advanced analytics to identify niche markets, and identified the locations of customer segments that met style and taste requirements.
Results: This implementation resulted in multiple profitable new niche products.
National top 2 beverage manufacturer
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Top Two Global Beverage Manufacturer
Our ProdiumTM customer-product match software module revealed that messaging that was unappealing to the primary customer segment.
Results: By targeting the correct audience and adjusting product features and messaging, sales jumped 600%, and the product reached sufficient profitability to be an ongoing part of the portfolio.
A top 5 telecommunication company
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Our MatchProTM customer segment–sales cycle match software crawled social media and searched out business owners unhappy with their current providers, estimating their purchasing intent and readiness.
Results: Sales for each of the target products increased by at least 20%.
top 3 global advertising agency
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Global Tier One Ad Agency:
Using MeteorTM Social Media Trend Forecasting software, this agency identified and forecast social media trends to improve campaign effectiveness, reduce campaign costs, and manage onboarding workflow in the marketing department more efficiently.
Results: 80% reduction in ongoing campaign management costs and 30% reduction in workflow management costs.
A top 5 global retailer
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Coming Soon
An International Media Conglomerate
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An International Media Conglomerate
Combining our CrystalTM psychometric and psychographic software module and CosmicTM global marketing software module was critical to truly understand customer interests and preferences across multiple continents. They used social media to identify and map appropriate product entry.
Results: Successful product entry with customized messaging for each region.
McDonalds
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McDonalds
McDonalds applied our CELProTM customer experience and loyalty software to identify reasons for employee dissatisfaction.
Results: Substantial reduction of turnover.
Top Five International Auto Manufacturer
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Top Two Global Beverage Manufacturer:
Our ProdiumTM customer-product match software module revealed that messaging that was unappealing to the primary customer segment.
Results: By targeting the correct audience and adjusting product features and messaging, sales jumped 600%, and the product reached sufficient profitability to be an ongoing part of the portfolio.