stay miles ahead of your competition
Do you yearn to tap into your customers’ unknown, unmet needs? Do you wish to stay miles ahead of your competition? Do you want to know what product features and functions you need to offer to maximize market share?
Our patented AI platform offers actionable intelligence to respond to issues and generate immediate business results. Patented behind-the-engine capabilities provide unparalleled accuracy and transparent auditability. Data is displayed on a visual platform for speed and ease of use, bringing assurance that your actions will produce positive business outcomes.
PinnacleTM New Product Development
Developing the optimal features and functions for new products, or optimizing a brand portfolio, can be a daunting task. It involves trade-offs between many equally important variables in an environment of ever-changing consumer tastes and preferences.
PinnacleTM is an actionable intelligence empowering you to make optimal decisions with a compelling product-customer match. It optimizes features and functions, prioritizes impact vs. importance analysis, identifies unmet customer needs and sources of dissatisfaction, distills social chatter, and positions your product competitively.
comparison of two national fast food restaurant brands
PoiseTM Dynamic Pricing
Even with all the right research and features, pricing can make or break a product, In rapidly changing market conditions and changing customer preferences, optimal pricing maximizes your producer surplus without leaving too much on the table.
PoiseTM is a powerful solution that balances the impact of price changes on demand to maximize revenues from each customer segment. It is an essential product in any product marketer and pricing manager’s toolkit.
PrescientTM Defect Detection
When something goes wrong with your product and is beginning to cause consumer dissatisfaction, it’s critical to detect defects early to prevent a potential national PR disaster. This powerful technology empowers you to take decisive action quickly.
PrescientTM is advanced AI technology that detects internal defects using sophisticated algorithms and social media conversations to identify product quality and safety issues. This is one of the products in our Defensive Strategy Product Suite and is offered as a SaaS product.
PortOptTM Product Portfolio Optimization
Identifying which products contribute the most to the bottom line and which drag it down (and why) dramatically boosts profits. A regular review of the product portfolio requires discipline.
PortOptTM can help you prune unprofitable products and create new ones to improve profits for an optimal portfolio. We provide an SaaS subscription to help you regularly monitor profitability at the portfolio level.
ProdiumTM Customer – Product Match
Product positioning misaligned with the customer segment can be a costly mistake that often goes undetected. Fine-tuned positioning with a compelling message relevant to the specific customer segment can turn the tides quickly.
ProdiumTM identifies the unmet needs of customer segments and matches them to relevant products.
- Case Study: Top global shoe brand
- Case Study: A national personal grooming company
- Case Study: Global electronics manufacturer
- Case Study: Regional Fastfood restaurant chain
- Case Study: National top 2 beverage manufacturer